Web Analytics
Client
Sugo Pasta Kitchen
Project
Brand identity & website
Collateral | Marketing channel
Branding
.
Clothing
.
Digital Artwork
.
Documents
.
Leaflet
.
Manual
.
Poster
.
Stationery
.
Website
.
Sector
Food & Drink
.
Service
Advertising
.
Brand Identity
.
Graphic Design
.
Web design
.

Sugo Pasta Kitchen represents everything good about eating; quality food in combination with a warm and friendly atmosphere and welcoming company. The story originates from a personal connection to family dining, and the long history of refined recipes from Nonna's recipe books back in Southern Italy.

The background story of Sugo Pasta Kitchen was pre-written and most unquestionably, authentic. So the first step was getting ourselves up to date with Southern Italian culture for the brand to follow the story not guide a new narrative. 

We explored and discovered authentic Italian graphic design, through discussions, trips, books and articles; and found Italian design to be no-nonsense, passionate and aesthetically refined. And although in the UK; this seemed perfect for Sugo Pasta Kitchen.

A Logotype was created by researching and manipulating a multitude of typefaces to find the correct balance between tradition and contemporary design.

After the logo's creation, we applied a fitting aesthetic to a collection of collateral by marrying the logo with a font that expresses the personality traits mentioned previously. In combination with photography, initially done by Bacon on the Beech and more recently by Radka Dolinska, which is tied together through a clean layout. The brand now directs a website, clothing, company handbooks, posters and menus all in a consistent visual language.

Nothing explains Sugo Pasta Kitchen better than a visit to one of the restaurants, so if you're in Manchester or Altrincham area, have a peek. 

Buon Appetito!

sugopastakitchen.co.uk

Main logo / square simplified version
Main logo / square simplified version
Information cards
Information cards
"A Logotype was created by researching and manipulating a multitude of typefaces to find the correct balance between tradition and contemporary design."
Main menu / A4 double side
Main menu / A4 double side
Information posters
Information posters
Website homepage
Website homepage
Branded staff clothing
Branded staff clothing