The Font Manchester and Chorlton are two independent bars with a unique, playful character. Famous for the exceptionally delicious cocktails and fun atmosphere, The Font Manchester has been open since 2000 and established as the place to visit if you are around the Oxford Road city centre area. Equally popular, the Font Chorlton has a bit more relaxed character in Manchester's outskirts, offering craft beers and excellent home-cooked food choices.
We aimed to create a website to assist the bars' online presence, representing their existing brand style and recognisable identity applied across all their collateral. We used a colour palette with suited bright colours and bold graphics with outlines of interactive buttons, and a grid of square images to bring the elements to life. A significant part for the result was the design details and illustrations by the talented Jude Wainwright, the artist and creative responsible for producing and forming this style.
Many factors are essential for a website from speed to navigation. For this project, multi-location content was one challenge we solved using multiple-databases and subtle navigation buttons to switch locations for the user. We also implemented an easily navigable CMS so that the client could update content regularly, including changes for menus, events, special offers etc. As there was broad access, ranging from desktop to mobile, a fast working mobile experience, was also essential.
Designing and developing The Font website has marked a great collaboration and an enjoyable journey for both client and us! Take a peek at: