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Client
University of Salford
Project
Graduation book
Collateral | Marketing channel
Brochure
.
Paper process
.
Sector
Education
.
Service
Graphic Design
.

The University of Salford wanted to give its graduates something that would be kept and pulled off the bookshelf in twenty years with fond memories; a standard gloss-brochure probably wouldn't cut it. In this case, the 'finishing' was the key to making an engaging book that was something worth keeping. 

Before looking at the 'feel' and textile nature of the book, we wanted a concept to tie it all together. The graduation cap was an easily identifiable icon, and by using a die-cut in the thick red Colorplan paper, we made a simple yet striking window. This window married with some angled typography debossed with black foil was how we created the well known symbol.

Through the cap-window, we typeset Jackie Kay's MBE poem written for the occasion which is appearing slightly debossed with clear foil onto the black outer book cover.

Graduation book in a case
Graduation book in a case
Front cover, spot varnish on type
Front cover, spot varnish on type
"The graduation cap was an easily identifiable icon, and by using a die-cut in the thick red Colorplan paper, we made a simple yet striking window. This window married with some angled typography debossed with black foil was how we created the well known symbol."
The cut out shape on book case resembles a graduation hat
The cut out shape on book case resembles a graduation hat
Inner page layout
Inner page layout
Inner page layout
Inner page layout