After creating the brand identity and website for Mechatech, we moved onto the launch of their first product, the Agile VR.
Agile VR is an innovation solely designed and developed by Mechatech which has little to no competition yet it sits inside the VR industry but isn't comparable to anything yet. The device gives the VR user the power to immerse themselves even further into virtual reality through leg motion.
We knew the audience personas, from the research findings and decided as the product wasn't comparable to anything, it would benefit by fitting into current tech trends.
We designed the packaging and instruction manual for the product and an online teaser campaign to increase interest. As part of the launch, Mechatech took part in a major technology and gaming Expo at where they introduced Agile VR to the public. Our job was to create designs for the exhibition stand and pull-up banners along with the information leaflets. Lastly, we've added a new product page with the capability to buy the product online through the website.