Bloomfield Art is an established fine art restoration company that excels at craftsmanship and attention to detail.
Regularly meeting to aid collaboration, the requirement was to create a brochure as a mail-out piece which showcases the company's services. The challenge was standing out to an audience who may receive many well-produced promotions.
We felt a simple glossy brochure in this case wouldn't communicate the value on offer, and opted for something unique that would aid retention for future reference.
The paper, print and finishing play a significant part in showing the company's capabilities and communicate confidence and excellence. We decided to use Fedrigoni Nettuno Nero paper stock for the cover, and printed the text with a silver Pantone ink. From the initial "B" a logomark was created by a blind deboss for the front cover. For the inner pages, we used a sheet of translucent paper as a protective element to reference a traditional archival box, and uncoated paper stock for the rest. All pages are bound together with singer sewn binding to give a beautiful finish but also to stand out on a bookshelf.
Finally, we created letterheads to be sent out along with the brochure using silver foil on the logotype, which represents the company's refined qualities.