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Client
Bloomfield Art Restoration
Project
Services brochure
Collateral | Marketing channel
Brochure
.
Stationery
.
Sector
Arts
.
Service
Graphic Design
.

Bloomfield Art is an established fine art restoration company that excels at craftsmanship and attention to detail.

Regularly meeting to aid collaboration, the requirement was to create a brochure as a mail-out piece which showcases the company's services. The challenge was standing out to an audience who may receive many well-produced promotions.

We felt a simple glossy brochure in this case wouldn't communicate the value on offer, and opted for something unique that would aid retention for future reference.

The paper, print and finishing play a significant part in showing the company's capabilities and communicate confidence and excellence. We decided to use Fedrigoni Nettuno Nero paper stock for the cover, and printed the text with a silver Pantone ink. From the initial "B" a logomark was created by a blind deboss for the front cover. For the inner pages, we used a sheet of translucent paper as a protective element to reference a traditional archival box, and uncoated paper stock for the rest. All pages are bound together with singer sewn binding to give a beautiful finish but also to stand out on a bookshelf.

Finally, we created letterheads to be sent out along with the brochure using silver foil on the logotype, which represents the company's refined qualities.

Blind debossing on the front cover
Blind debossing on the front cover
Singer sewn binding
Singer sewn binding
"The paper, print and finishing play a significant part in showing the company's capabilities and communicate confidence and excellence."
Gatefold opening right first, then left
Gatefold opening right first, then left
Translucent white paper used between spreads
Translucent white paper used between spreads
Inner spread
Inner spread
Letterhead with silver foil on the logo
Letterhead with silver foil on the logo