We branded ‘Sugo’ back in 2015, a restaurant owned by the Demartiis brothers and built on ‘Nona’s’ family recipes from South Italy. As simple as this sounds, depicting someone’s dream brings unique challenges when creating a new brand. This value driven enterprise grew momentum fast with a constantly increasing fan base. Through hard work and apt decisions Sugo expanded across Greater Manchester before a decision was made for changing the name and rebrand.
When opportunities arise we believe in making the most of them. We were able to review the strategy and review real life feedback from the years of work created by the team to review and build on its performance under real life situations. The result was called SUD (pronounced ‘Suud’) translated as 'South' in Italian; a brand refresh as well as something new.
We always design bespoke assets, but for this project even the typeface warranted something unique to reflect the core principles of the business. The typeface 'Sud' is by far the visual identity’s cornerstone, built from scratch to communicate a modern Southern Italian venture.
We are proud to have been part of SUD’s journey to date and our obsession with craft and quality aligns ourselves well with everything SUD is about.