Discovery
A brand is a reflection of people, and people have approximately 80 billion neurons, lets start by digging deep.
Foundation
Correct decisions are nearly always based on getting the correct information. Branding decisions lay a foundation for briefs that dictate concepts and finally, a complete deliverable that will stand up to the challenges of real-world applications.
Strategy
Strategic planning runs alongside the discovery and foundation steps, creating the brand essence and flowing into elements such as brand architecture, customer journeys and touch points and market landscapes amongst other parts.
Planning
A project is far more than its output, and many plates are spinning. We have been refining our project management for many years now as believe one on one contact without a middlemen is the only way to communicate something as important as your identity.
Once we have a reliable foundation we enter the creative phase. Creativity requires no-limits, no boundaries, and the confidence and permission to think anything, scary and liberating.
Time and eventual budget is the only constraint.
Not to follow this is to invite market ubiquity, which is, well, a waste of time.
Experienced design thinking,
pen, paper and whiteboards
experimentation
collaborative workshops
conceptual design
Now we have the strategy, creative and graphic elements we begin production.
Every element builds the final visual representation; the type design and layout, the colour palette and photography, the illustrations and copywriting. All of these elements and more can be individually broken down into expertise and mastery and create a uniformed hard-working brand identity.
Implementing the new brand to various collateral across print and digital is something we have plenty of experience with. Consistency and attention to detail are key, but rest assured, we're the perfectionist types.
But enough words, we'll let the visuals do the talking >
Every day people see great graphic design. But what is 'great graphic design'?
The answer is different depending on who is asking the question. There are many factors to consider; background, geographic position, age, etc. Part of our job is to identify to whom we are talking and approach them in a language they understand and admire.
We have over fifteen years experience in producing well-styled and professional looking materials but which logo, brochure, exhibition stand, online-ad will people positively respond to? From the layout and style to the typefaces, colours, photography and illustrations, to the paper stock and print processes, we put much emphasis on creating designs that communicate in audience-defined visual language.
Graphic design has many applications, some are:
But enough words, we'll let the visuals do the talking >
Every day people see great graphic design. But what is 'great graphic design'?
The answer is different depending on who is asking the question. There are many factors to consider; background, geographic position, age, etc. Part of our job is to identify to whom we are talking and approach them in a language they understand and admire.
We have over fifteen years experience in producing well-styled and professional looking materials but which logo, brochure, exhibition stand, online-ad will people positively respond to? From the layout and style to the typefaces, colours, photography and illustrations, to the paper stock and print processes, we put much emphasis on creating designs that communicate in audience-defined visual language.
Graphic design has many applications, some are:
Fast and attractive, with a focus on user experience; we manage the entire process confidently, to produce digital on-brand experiences that inspire and function flawlessly.
Creating an online presence is an exciting endeavour, involving many parts; from well-written content, accurate coding, on-brand graphics, to functionalities. From start to finish, we use a refined methodology as we guide the project through content creation, prototyping, design, and build.
We follow the steps below: