After creating the brand identity, the next step was to develop Mechatech's online presence. Using the freshly created aesthetics, the order of the day was content and UX.
We followed our usual website process and made sure all steps were actioned to the plan. Regular meetings were vital and kept the progress in check.
Photography to use on the site was essential in reflecting an authentic image. As Mechatech quite literally creates unique technologies and invents products that don't already exist, the imagery had to be 'authentic', to emphasise that the company was genuine. We did an onsite photoshoot at Machatech's lab showing the progress and development of the company and their products. It was tricky to do so without divulging any of their valuable and highly confidential progress in technological engineering.
When the first product was completed, we also had to add a new product page and e-commerce functionality on the site. See more details regarding the new product launch on Agile VR page.