Mechatech is a truly groundbreaking company, and hard to explain in a few words. The brand covers multiple sectors, including r+d to consumer goods, spanning from virtual reality to healthcare.
Because of the sheer 'depth' of information available; we started the project with a research program, understanding how to find and connect to the audience. Although we can't go into too much detail, some of the program included; Brand Architecture, positioning, USP's, competitors and more. After we gathered and analysed the findings, we started to build the conceptual ideas and design on a bedrock of factual evidence.
The Vitruvian man was always an inspiration to the founder Rob, and something we felt had to be prominent in the brand. The creator of the infamous mark, Leanardo Da Vinci, used the golden ratio to create many of his works, and we felt this ratio would make a significant component to the brand's infrastructure.
With the logo created, we teamed it up with a modern typeface and a graphic device that would coincide with the ratio. Additionally, we created the required sub-brands using multiple colourways which identify all the various sectors.
The brand currently exists with a deliberate branding structure that successfully spans market sectors with pin-sharp and intentional aesthetics, enabling Mechatechs message to speak aptly to the world.